Creating iOS apps begins with clarity about the target users, the core job the app should perform, and the scenario to address in the initial release. A solid discovery phase clarifies the MVP boundaries, guides the chosen architecture, and prevents features that seem impressive on paper but add little real value.

With the foundation in place, attention moves to how the UI behaves, performance, and stability across different iPhone models and iOS versions. Uniform navigation, robust state handling, and thoughtful integrations (payments, authentication, analytics, backend APIs) help the product stay maintainable and scalable after it hits the App Store.